AdTech · SaaS · Out-of-Home Advertising
MediaX Network
Building the digital infrastructure for a SaaS platform that makes outdoor advertising in the UAE and GCC discoverable, comparable, and bookable — in one place.
Role
Co-Founder & Digital Lead
Market
UAE → GCC
Category
OOH Advertising Marketplace
Platform
SaaS (B2B Marketplace)
Explore The Vast Canvas Of Outdoor Advertising
Brand site — mediaxnetwork.com
Live OOH inventory map — map.mediaxnetwork.com
The brief
MediaX Network is a SaaS marketplace for out-of-home (OOH) advertising — the billboards, LED screens, and transit placements that brand teams buy to reach audiences in the physical world. As co-founder, I lead the digital side of the business.
The core problem we're solving: OOH advertising in the Gulf is fragmented, opaque, and slow. Buyers have no central place to discover, compare, or book inventory. Suppliers have no standardised way to list and manage their assets. MXN changes that.
My work spans the full public digital stack — the brand presence that builds trust with buyers and suppliers, the content system that explains a complex marketplace in simple terms, the paid campaigns driving early platform adoption, and the automation keeping users engaged post-signup.
What this engagement covered
- Website Design
- Content System
- Paid Media
- Email Automation
What was built
Website Design
Full design and development of the public-facing brand site — positioning MXN as the go-to platform for OOH advertising discovery in the GCC, targeting both media buyers and inventory suppliers.
Content System
Platform messaging, landing page copy, and a structured content framework covering how MXN is explained to buyers, suppliers, and potential partners — in plain language, not ad-tech jargon.
Paid Media
Performance campaigns to drive early platform sign-ups and supplier onboarding — targeting marketing managers, media planners, and brand teams in the UAE across search and social.
Email Automation
Onboarding email sequences and lead nurture flows for both sides of the marketplace — keeping new users activated and bringing dormant leads back into the platform.
Explore MediaX Network
Brand site and live OOH inventory platform now available.